Health And Nutrition | Worst Way To Fight Diabetes: Buy A Giant Pepsi

I gather things similar to this-examples of food firm marketingalliances with illness and nourishment organizations that by all rightsshould be advising their members and customers not to eat muchof the company's products. This a promotes mega-size Pepsi to raisefunds is to Juvenile Diabetes Research Foundation (JDRF).

This specific value comes from a blogger, Joe Tower , who runs a business-"Selfish Giving"-that helps companies do result in marketing. This a crosses a line, even for him:

I've mentioned this before: we do not have a complaint withnonprofits and fast-serve bondage carrying out result in marketing. What we do havea complaint with is when swift offer bondage similar to KFC urge on consumersto purchase products that right away minister to the illness conditions - inthis box diabetes - they are presumably perplexing to stop bypartnering with the result in in the initial place....What was JDRF thinking?I'm not sure, but I'm mission them currently to see if we can find out!

Here are excerpts from the reply from JDRF:

We conclude your concerns and your questions about thebanner compelling a JDRF fundraising wake up at KFC. Please understandthat the fundraiser in subject is a local first move in Utah involvinga singular KFC authorization owners with a personal sort 1 diabetesconnection.That said, JDRF values its supporters, both individual andcorporate, and their efforts to elevate supports to encouragement investigate aimedat enhancing lives and healing sort 1 diabetes. JDRF delicately reviewsnational partnership opportunities to make sure that they are appropriateprior to fasten corporate campaigns to elevate funds.

Regarding this specific promotion, we comprehend that a of thecriticisms has been the society with a sweetened product, that manyhave related with contributing to diabetes. It's critical to notethat JDRF supports investigate for sort 1 diabetes, an autoimmune diseasethat results when the defenc! e networ k attacks the cells in the pancreasthat create insulin, thus requiring a youngster or adult with thedisease to rely on insulin treatment is to rest of their lives. Itis a familiar myth that sort 1 diabetes is caused by overweight oreating as well ample junk food or sweets.

Finally, JDRF does not validate any specific products, nor anyparticular diet. People with sort 1 diabetes should work with theirhealthcare group to establish a diet that functions most appropriate for them. JDRFfully supports people living with sort 1 diabetes enchanting in healthyeating day to day and lifestyles.

-Gary Feit, National Manager, External Communications, Juvenile Diabetes Research Foundation

As we find myself adage once again and again, you cannot make this stuffup. And how does Pepsi, now compelling itself as a wellness company,feel about this?

(Thanks to David Schliefer for sending.)